Amazon Black Friday sales event will kick off on November 22 this year and run through Cyber Monday on November 25, 2024. Cyber Monday features deals and discounts on retailer websites akin to those seen on Black Friday. This period is renowned as one of the biggest shopping days when shoppers can enjoy substantial savings and coupons across different items, making it an opportune moment to buy gifts for themselves and loved ones in preparation for Christmas.
What is Black Friday?
Black Friday, following Thanksgiving in the U.S., traditionally signals the start of the shopping season. It’s a sales and discount event in the week of November offering significant savings on a wide range of products from various sellers and retailers. The term ‘Black Friday’ dates back to the 1860s originating from a stock market crash and has evolved into a holiday shopping extravaganza.
A Guide for Amazon Sellers during:
While Black Friday may still seem distant, Amazon has already begun compiling offers and discounts for approval. Before Black Friday, it’s crucial for sellers not just to submit their deals, but also to focus on key tasks like fine-tuning PPC campaigns, checking product listings, and more.
- Why Amazon Sellers Should Keep an Eye on Black Friday?
Black Friday marks the start of holiday shopping. For many sellers, it’s the most important day to increase sales and overall profit. Here’s why:
- Customers Spend More than Usual:
Customers mark their calendars for this day and wait all year for Black Friday. They often avoid making major purchases and save their money, anticipating huge deals and discounts, leading them to spend more on this day.
- Opportunity to Increase Sales:
Black Friday sales increased by 8% year over year, reaching $70 billion last year. Amazon sees a significant increase in traffic during Black Friday, giving sellers an opportunity to boost sales, increase revenue, and sell out their overstocked products.
- Perfect Time to Sell Overstocked Products:
Black Friday is the ideal time to sell overstocked inventory that has been in warehouses for a long time. By offering significant discounts on these products, sellers can clear their stock, especially since customers are enthusiastic and open to exploring new products on this day.
Eligibility Criteria:
- Offer at least a 10% discount compared to their regular price
- Products must have Prime shipping to qualify for Black Friday.
- The product should have a rating of at least 3.5.